You might have come across a lot of social media strategies to boost your traffic and other benefits, but why should you have a social media strategy? You might be all over the place when you don’t have a strategy, especially, social media marketing requires a lot of planning and execution.

You must be on your toes when it comes to social media marketing, there’s a lot of competition on the social media platforms. However, such platforms are ideal for promoting your products and services; you must have creative ideas to make customers to purchase them.

Here’s a list of 3 compelling reasons to make social media strategies a must for all organizations:

  1. Cell phones makes marketing on the go

Gone are the days when you had to depend on bulk personal computers and laptops to use internet. Most people have access to internet “on the go” using their cell phones; you have access to a multitude of information at your fingertips with cell phones. A lot of social activities like catching up with friends and sharing contents, like videos, infographics, images, and much more happen through cell phones.

Most of the contents are optimized to match cell phone platforms. When people spend more time on a lot of social media platforms, marketers have a greater opportunity to connect with existing customers and potential new customers. You can focus on a specific group of people and age rather than a general audience.

Why You Must Have a Social Media Strategy for Your Business

  1. Social media a major influence on everybody

Social media platforms like Facebook, Google+, Instagram, and others are filled with a lot of campaigns and ads to attract a lot of customers. A study indicates that almost 64% people look into social media sites to draw inspiration for shopping. You’ll get better results when you make sure that your customers are attracted to your fancy offers and deals on the social media.

You must play it right with social media sites, each social media platform has its own pros and cons. Pinterest is ideal for visual products, while YouTube is used for tangible products. Most people go for products that are recommended by your peer group more than when celebrities and bloggers endorse them.

  1. Don’t give an opportunity to your competitors

You’ll be in a better position to alter or choose a different strategy when you have a set social media strategy. Failing to have a strategy will put your business at risk when you have no clue of how your strategy is helping your business to grow.

You’ll have less or no results to grow your business and ROI when you fail to have a certain strategy to outperform your competitors. It’s recommended that you make use of social media strategies that is in tandem with your business model.